Paper reproduction signed by Cepea researchers is allowed provided the following is mentioned: author's name, author's professional qualification and affiliation to Cepea as well as the publication date on this page.

Competing in a quality market: where to start?

Brazil has become a giant beef supplier, leading its supply chain to be in the spot not only for volumes and values reached – which generate important positive results in socioeconomic terms – but also because of the sharp need to start a new phase in its development.


In this new stage, it is essential that several segments of beef chain search for actions that aim to increase quality – of processes and products –, allowing facing market challenges more efficiently and the maximization of gains, obtained, until that moment, especially by competitiveness regarding volume and price.


Promoting quality increase starts with defining the subject. Determining what quality beef means involves several aspects, such as nutrition, health, ethics, religion, environment and others that may form distinct combinations and reflect different priorities, according to the consuming market. The quality required by the Brazilian consumer, for instance is different from that demanded by the European, who had faced experiences of health risks due to problems with the herd, and therefore look for guarantees in this matter.


Another important question is that some quality requirements may be assured only by using methods and/or systems of monitoring to control different stages of the supply chain. This implies meeting parameters defined in standards and regulations established by specialized institutions. Although the traceability alone does not guarantee that beef and its producing process have the desirable quality, it is unquestionable that it is a key point for its management.  


In this scenario, it is true that the quality of beef is not obtained at the slaughterhouse. However, it is also true that the responsibility for it is not 100% of the cattle raiser. Specialists in different areas, such as health, production and commercial, state that, in order to obtain quality beef, a connection of all participants of the chain is necessary. Quality requirements need to surpass beef supply chain limits, involving agents and institutions that interact and need to apply joint efforts.


However, it is necessary to build quality relationships among agents, with transparency and efficient exchange of information in order to obtain results that lead to an increase of competitiveness in a market of quality.


04/10/2021 - Brazilian fruit exports are likely to hit USD 1 billion in 2021 - Fernanda Geraldini 27/09/2021 - Crop failure and higher demand boost quotes in the 2021/22 season - Ivelise Rasera Bragato Calcidoni 14/09/2021 - Changes in the global market for cassava and byproducts and opportunities for Brazil - Fábio Isaias Felipe 31/08/2021 - Fertilizer prices at high levels challenge producers - Mauro Osaki 23/08/2021 - Why don't we eat more fruits and vegetables? - Margarete Boteon 17/08/2021 - The Cattle Team: beyond the Index - Shirley Martins Menezes Svazati 26/07/2021 - Corn futures, regional pricing and risk management - Lucilio Rogerio Aparecido Alves 12/07/2021 - Risk of blackout crisis and electric power rationing: back to the future? - Heloisa Lee Burnquist and Danielle Mendes Thame Denny 14/06/2021 - Importance and complexity of agribusiness in Brazil - Gabriel Costeira Machado 19/04/2021 - Food security and Brazil's role in the global food supply - Andréia Adami 18/03/2021 - Labor market and the pandemic: agribusiness' resilience through crisis - Felipe Miranda de Souza Almeida 22/02/2021 - History, challenges and the importance of Cepea's milk research - Natália Grigol 17/02/2021 - Agricultural commodities: a new boom? - Geraldo Barros 01/02/2021 - Price oscillations for grains, fiber and tubers: from farmers to the retail market - Lucilio Rogerio Aparecido Alves 25/11/2020 - Brazil continues competitive in the world cattle farming - Thiago Bernardino de Carvalho

Preencha o formulário para realizar o download
Deseja receber informações do Cepea?

Type this code in the field next to